Presented By: Maxie Schmidt-Subramanian, Principal Analyst, Forrester Research and Jonathan Wax, VP Sales, EMEA Nexidia
Everybody wants to reap the benefits promised by analytics – in improved customer experience, optimized business metrics, and data-driven decisions. Far too many companies are struggling to apply their analytics in a coherent, meaningful way. After all, it’s hard to make impactful and grounded decisions when you’re dealing with multiple sources of data, and endless variables and possibilities. In this webinar, we will discuss how to build a culture around the understanding that analytics is more than just another product to add to the stack. It requires the right approach and organizational alignment. We like to call it being Analytical by Nature.
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