Is the customer's channel of choice really one channel?

On Demand

Presenting:

Keith Dawson

VP & Research Director, Ventana Research

Presenting:

Mike Harwell

Senior Director, Digital Engagement, NICE CXone

Presenting:

Lauren Maschio

Senior Product Marketing Team Manager, NICE

Presenting:

Jane Cummins

Head of Strategy & Change, Direct Service, AIB

Meeting your customers where they are on their channels of choice is becoming an increasingly important priority. But what does that actually mean? Is a customer's channel of choice the same in all situations? And as a provider of customer support, you also want to guide your customers to the channels where you can provide the highest level of personalized service at the lowest cost. Balancing these competing objectives, preferences, and needs can be tricky. In this session, we will:

Dive into the evolving dynamics of “channel of choice”
Identify the key factors in prioritizing the channels you choose to support
Explore the power of digital-first tools to optimize CX

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Is the customer's channel of choice really one channel?On Demand

Register for the On Demand Webinar

Is the customer's channel of choice really one channel?

On Demand