Don’t Just Map It! Understand and Analyze the Customer Journey
On Demand
Presenting:
NICE Nexidia
NICE Nexidia
Many organizations have turned to customer journey mapping to address their need to improve the customer experience. Customer Journey Mapping represents a “top-down” approach to beginning to understand the customer journey, but it falls short of enabling an organization to understand the actual customer experience. To accomplish that, organizations need to take a complementary “bottom-up” approach to understand the customer journey in terms of the data that describes it.
Join this informative webinar to learn how customer journey analytics delivers data-driven insights into understanding the customer journey to improve customer experience.